1. Music videos demonstrate genre characteristics (eg Stage performance in metal videos, dance routines for boy/girl bands etc)
2. There is a relationship between the lyrics and the visuals (either illustrative, amplifying or contradicting)
3. There is a relationship between music and the visuals (either illustrative, amplifying or contradicting)
4. The Demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style)
5. There is frequently reference to the notion of looking (screens within screens, telescopes etc.) and particualy voyeuristic treatment of the female body
6. There is often inter textual reference (to films, TV programmes, other music videos etc.)
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