EVALUATION: How effective is the combination of your main product and ancillary texts?

I think that my ancillary and main product (music video) are a very effective combination, they complement each other well as the all tie into each other, the people in the video with the animal heads etc. also appear on both the digipack and the advert, and the pictures that the person in the video held up also appear on the digipack. They all have the same kinds of theme, for instance both the video and the digipack are set in a light area.