PLANNING: Target Audience Feedback

So I could get an idea on whether my digipack was good for its purpose I asked some people in my target audience what they thought about it. My target audience was teenagers ages 13-18 generally male. This is the feedback I got.

Jack Perry - "The idea for the front cover is good, but you don't explain the colour scheme that you are going to use, I suggest you use light colours, blues or creams, as any colours such as black or browns would not really fit with the idea of using "The Beatles" other than that, I like the idea of using images from your video as part of the digipack, it adds consistency."

Jack Holmes - "I like the idea of the digipack, but perhaps you could change it to be a a little more surreal as this would fit better with the albums music - for example you could replace their heads with something else, for instance animal heads."

Charlotte Butcher - "I like it but I think you need to make it more colourful."

Sonny Drake - "I think that the album cover and the rest of the digipack are well thought through, and look good, but my main thought on how to improve it would be that the front cover has a lot of blank space around the top, maybe you could use something to fill it up, a picture, or some text would be good."